Mitsubishi Redfines Itself

Mitsubishi is hoping a new advertising agency will can help create a more focused plan and increase unit sales in the U.S. To help meet this goal, a mixture of new product and advertising should do the trick. The new advertising company is also expected to improve the Mitsubishi website. The search is expected to end in March.

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Source: http://wot.motortrend.com/6602317/marketing/identity-crisis-mitsubishi-seeks-to-redefine-itself/index.html

ASX compact CUV to be unveiled

In March at the Geneva Auto Show, Mitsubishi will debut it's ASX compact CUV. The compact CUV will be available in Europe and will eventually be available in the U.S. In Europe, the ASX will be offered with multiple engines, including a 1.8- liter diesel that can be combined with a six- speed manual transmission.

Source: http://www.autoblog.com/2010/01/19/mitsubishi-asx-compact-cuv-set-for-geneva-premiere/