Review of the 2010 Lancer Sportback at Jim Butler Mitsubishi

The Mitsubishi Lancer Sportback is based on the Lancer sedan and with that has the only two of the 4 available trim levels as the Lancer sedan. The Sportback comes in either a GTS or Ralliart trim level, which transforms into cool and coolest!

The GTS is powered by Lancer's energetic 168-hp I-4, but the Ralliart trim trades up to a 2.0-liter, 237-hp turbo four that makes 253 lb.-ft. of torque. That go-go that the Lancer Sportback Ralliart puts to all four wheels via Mitsubishi's automatic transmission with the Twin-Clutch Sportronic Shift Transmission feature is nothing short of awesome.

The Twin-Clutch Sportronic functions as a typical automatic, but it also can be shifted manually via the console shifter or wheel-mounted paddles. The two clutches — one for odd gears, one for even — allows for seamless thrust as the Mitsu snaps through the gears because one clutch or the other is always ready to engage the next gear.

The real thrill is the Sport Mode on the transmission. When engaged it raises the the RPM shift points for a sportier, and more thrilling driving experience.

The Ralliart's sharp steering, rally-car handling, confident braking and a sporty ride are accomplished by its fully independent, sport-tuned suspension and speed-rated tires, making it a great addition to the Lancer and Mitsubishi models.

The optional Recaro seats, straight-forward gauge display and floor shifter — a corkball-like shift knob that looks and feels as if it were connected to a manual transmission — are very cool.

The Styling is a straight carry-over from the Lancer sedan with its shark-face grille, hood nostrils, raptor-eye headlights and 18-inch sport alloy wheels. Now it has a hatchback handiness and 57 cubic feet of seats-folded cargo space make it a more versatile vehicle that can be used for more than just hauling around 5 passengers.

View our inventory of the 2010 Lancer Sportback here!

2010 Remote Control Test Drive-Register NOW!

The All-New 2011 Mitsubishi Motors Outlander Sport is Set to Become the 'World's First Online Test Drive'

CYPRESS, Calif., Oct. 7-- Starting November 1st and continuing through November 10th, 2010, Mitsubishi Motors North America, Inc., (MMNA), will host Mitsubishi Live Drive, the World's First Online Test Drive of an actual vehicle utilizing interactive remote control of the company's latest automotive creation, the all-new 2011 Outlander Sport.

Residents of the United States who are 18 years and older with a valid driver's license will be able to register to have the chance to take a virtual jump behind the wheel to drive the all-new, affordably-priced 2011 Mitsubishi Outlander Sport, a handsome and sure-footed 5-passenger compact crossover vehicle (CUV) with numerous available high-tech features normally associated with expensive high-end vehicles that starts at only $18,495. Available amenities include a panoramic sunroof with LED accent lighting; a 710-watt Rockford-Fosgate® sound system with 10-in. subwoofer; a 40GB HDD DVD-based navigation system with a large, 7-in. touch-screen, real-time traffic and storage for up to 3,000 songs; a quick-shifting continuously-variable transmission (CVT) with magnesium-alloy steering column mounted paddle shifters; One-touch Start/Stop (OSS) engine switch; and an electronically-controlled All-Wheel Control (AWC) system, to name but a few.

Using a combination of remote control software and hardware and a unique system interface, participants will be able to take an actual 2011 Outlander Sport for a virtual spin on a closed course from their personal computers. "We have worked hard to devise a truly innovative marketing campaign utilizing cutting edge technologies to recreate a genuine Mitsubishi-experience that engages consumers upfront about the new 2011 Outlander Sport and the Mitsubishi Motors brand," said Gregory Adams, Vice President of Marketing MMNA. Working with our creative advertising agency 180 LA, our digital agency-of-record, Schematic, a WPP company, and partners B-Reel, a leading production company that specializes in superlative media for television, digital signage and internet campaigns, and world-renowned experts Dr. James Brighton (robotics) and Simon Cave (web design), this team has combined multiple point of view (POV) video cameras onboard the Outlander Sport, advanced electronic receivers and state-of-the-art servo motors to control the vehicle's dynamics and sync it with precision GPS mapping to allow participants the remarkable opportunity to drive Mitsubishi's hot new crossover via interactive remote control.

"We see this project as part of the ever-expanding blur between the virtual world and the physical world," noted William Gelner, Executive Creative Director at 180 LA. "A prime example of how technology continues to evolve the way we approach even the simplest experiences, like test-driving a car."

The online test drive is part of an integrated marketing effort that kicks off October 15th through January and includes television, print, digital and direct mail.

Participants will enjoy the feeling of literally being in the driver's seat. This experience gives the driver almost total control over the Outlander Sport. Drivers will be able to experience many of the Outlander Sport's deluxe features while performing the test drive, plus enjoy the challenge of collecting vehicle "feature pods" while learning about this crossover's cool tech features and amenities.

Those wanting to participate in the World's First Online Test Drive can start signing up on October 15 at the car's microsite, www.outlandersport.com, to obtain a code that can be used to queue for the live test drive on opening day, November 1st.

[SOURCE Mitsubishi Motors North America]